Description:
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Review Quotes:
"This book, which contains an explanatory introduction by editors Sargeant (Indiana Univ.) and Wymer (Univ. of Lethbridge, Canada), includes 25 chapters that focus on a broad range of topics pertaining to nonprofit marketing. Chapters are divided into major sections covering arts marketing, education marketing, political marketing, social marketing, fund-raising, volunatry sector marketing, colunteer recruitment, management and retention, and public sector marketing. Contributors include scholars from colleges and universities worldwide. ... Each chapter includes a helpful list of references." -- CHOICE August 2008 Vol. 45 (E. Applegate, Middle Tennessee State University)