Description:
Written by a recognized international scholar in the China media field, this book analyzes China's creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture.
Review Quotes:
"'Created in China: the Great New Leap Forward' is a path-breaking book about China's new creative culture. A double treat for academic and industry readers, it changes the way we think about China."
Jing Wang, author of Brand New China: Advertising, Media, and Commercial Culture
"Impeccably researched and brimming with insights, Keane's book will be the gateway for all scholars entering the field of creative polices in China for many years to come."
Andrew Ross, author of Fast Boat to China--Lessons from Shanghai
"Michael Keane has gone into territory where no other author has been. This is a fresh and provocative account of how Chinese culture is responding to international challenges."
Zhang Xiaoming, Program Leader, Blue Book of China's Cultural Industry, Chinese Academy of Social Sciences
"The quality of Chinese creativity is not in doubt. The story has been wonderfully recounted in Joseph Needham's History of Science and Civilization in China. We are now seeing a new narrative which could be called 'The History of Art, Innovation and Civilization in China'. In this, Michael Keane is a spirited and expert guide."
John Howkins author of The Creative Economy: How People Make Money from Ideas