Description: A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
Pub Date: November 20, 2003
Dewey: 659.1019
LCCN: 2003011531
Lexile Code: 0000
Features: Bibliography, Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.44" H x 9.18" L x 6.32" W ( 0.88 lbs) 232 pages
BISAC Categories:
Description: A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.