Description:
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Pub Date: December 19, 2008
Dewey: 659.1
LCCN: 2008031536
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.81" H x 8.50" L x 5.50" W ( 1.18 lbs) 336 pages
BISAC Categories:
Social Science | Media Studies | Business and Economics | Advertising and Promotion
Description:
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.