Description: This remarkable new work reconciles two distinct disciplinary fields; the study of culture and the study of markets, to expand our understanding of the world of markets and business enterprise.
Review Quotes: "Though both are trained economists, their effort is not the usual "imperialistic" project of economics colonizing another discipine with its methods and modes of analysis. Instead, they go into the field to learn and bring what they have learned back to economics to see how economists could study culture and incorporate that knowledge so we may learn how culture shapes economic outcomes. In the process they bring economic logic to a cultural studies discipline too often enamored with loose and impressionistic reasoning, and they breath the life of human drama and creativity into an economics which is too often sterile and unconnected to the world it is supposed to be studying."
-Peter J. Boettke, Editor -- The Review of Austrian Economics.