Description:
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Pub Date: September 24, 1998
Dewey: 381.3
LCCN: 98011171
Lexile Code: 1340
Target Age Group: NA to NA
Physical Info: 0.94" H x 9.21" L x 6.14" W ( 1.67 lbs) 416 pages
BISAC Categories:
Business and Economics | Marketing | Research | Commerce | Economics | General | Consumer Behavior
Description:
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.