Pub Date: December 29, 1997
Dewey: 658.4
LCCN: 96004900
Lexile Code: 0000
Features: Index, Price on Product
Target Age Group: NA to NA
Physical Info: 0.70" H x 9.20" L x 6.00" W ( 0.93 lbs) 304 pages
BISAC Categories:
Business and Economics | Management Science | Leadership | Entrepreneurship | Management | General | Workplace Culture
Description: "Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.