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Digital Advertising Evolution

Contributor(s): Macrury, Iain (Editor), Manika, Danae (Editor)

ISBN: 9780367767761

Publisher: Routledge

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Pub Date: July 20, 2026

Dewey: 659.144

LCCN: 2024036742

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.70" H x 9.21" L x 6.14" W ( 1.04 lbs) 322 pages

Series: Routledge Media and Cultural Studies Handbooks

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Description:

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.

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