Description:
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.
Pub Date: December 27, 2024
Dewey: 659.144
LCCN: 2024036742
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.81" H x 9.21" L x 6.14" W ( 1.43 lbs) 322 pages
BISAC Categories:
Business and Economics | Advertising and Promotion | Social Science | Media Studies
Description:
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.