Description:
With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever.
Review Quotes:
Praise for Campaigns and Elections American Style
By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level.
Rachel Bitecofer, Christopher Newport University
Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting.
David Magleby, Brigham Young University
Thurber and Nelson's text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case "that campaigns matter." While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables - the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns.
Amy E. Jasperson, Rhodes College