Description:
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
Pub Date: December 18, 2020
Dewey: 338.47796
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.49" H x 9.21" L x 6.14" W ( 0.73 lbs) 232 pages
BISAC Categories:
Business and Economics | Marketing | General | Sports and Recreation | Business Aspects | Industries
Description:
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.