Description:
This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Review Quotes:
'This compendium provides an unrivalled insight into the development of retailing through the ages. I particularly enjoyed reading the impact of entrepreneurship, innovation and regulation on retailing in countries as diverse as New Zealand and the Netherlands. A must-read for executives, academics and decision-makers who want to understand and improve the wheels of fortune in retailing.'
Anne Staal, Hanze University of Applied Sciences, the Netherlands