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Employer Branding for Competitive Advantage: Models and Implementation Strategies

Contributor(s): Rana, Geeta (Editor), Agarwal, Shivani (Editor), Sharma, Ravindra (Editor)

ISBN: 9780367651008

Publisher: CRC Press

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Description:

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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