Book Cover

Employer Branding for Competitive Advantage: Models and Implementation Strategies

Contributor(s): Rana, Geeta (Editor), Agarwal, Shivani (Editor), Sharma, Ravindra (Editor)

ISBN: 9780367650964

Publisher: CRC Press

Hardcover
$200.00
- +
Buy

Pub Date: March 22, 2021

Dewey: 658.3111

LCCN: 2020045084

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.70" H x 9.40" L x 6.00" W ( 1.00 lbs) 204 pages

Series: Information Technology, Management and Operations Research Practices

Descriptions, Reviews, etc.

Description:

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

Product successfully added to cart!