Description:
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Pub Date: December 19, 2024
Dewey: 659.1
LCCN: 2022048973
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.86" H x 10.00" L x 7.00" W ( 1.61 lbs) 404 pages
BISAC Categories:
Social Science | Popular Culture | Business and Economics | Advertising and Promotion | Media Studies | Sociology | General | Marketing
Description:
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.