Description:
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Pub Date: April 4, 2023
Dewey: 659.1
LCCN: 2022048973
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.94" H x 10.00" L x 7.00" W ( 2.09 lbs) 404 pages
BISAC Categories:
Business and Economics | Advertising and Promotion | Social Science | Popular Culture | Media Studies | Marketing | General
Description:
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.