Description:
Gidget: Origins of a Teen Girl Transmedia Franchise examines the multiplicity of books, films, TV shows, and merchandise that make up the transmedia Gidget universe from the late 1950s to the 1980s.
Review Quotes:
In tight pages rich in resonant argument and grounded in the rigorous research she is so well-known for, Pamela Robertson Wojcik builds from the singular phenomenon of Gidget to deal broadly with American youth culture in the long postwar period in all its complexity. Great insights dot every page, from, to take just a few examples, the impact of the salacious yet existential novels of Françoise Sagan, to the role of phonograph and telephone in girls' lives, to America's touristic fascination from the 1950s on with turning the world into its playground, to the rise (and then mainstream cooptation) of surfer culture as counter-culture, and so on. Importantly, Gidget itself emerges from the analysis productively transformed as Wojcik shows that it was no simple, single work of culture but a multiplicity of iterations, each transforming the other and rendering no one version of this energetic young teenager the definitive statement of her place in complicated social times.
Dana Polan, Cinema Studies, New York University, USA