Pub Date: May 23, 2022
Dewey: 346.048
LCCN: 2022009056
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.25" H x 8.50" L x 5.50" W ( 0.56 lbs) 80 pages
BISAC Categories:
Sports and Recreation | Business Aspects | Business and Economics | Marketing | General | Law | Business and Financial
Series: Sport Business Insights
Description:
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.