Description: This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
Review Quotes:
Dr. Fotiadis's monograph includes a thorough survey of the literature while the proposed methodology and model are fairly easy to implement, well-grounded and documented and may prove potentially very useful for High Tech enterprises.
George J. Siomkos, Professor of Marketing & Dean, School of Business, Athens University of Economics & Business, Greece
This insightful work is unique for it provides a multi-disciplinary approach to innovation that is firmly grounded and well documented, while being insightful and applicable in a series of carefully planned, easy to follow steps. This innovative approach to integrated innovation will, I believe, help students, researchers and professionals engaged in the volatile and tumultuous high tech environment.
Prof. George Haramis, University of Macedonia, Thessaloniki, Greece
This monograph serves a two-fold goal: it aims to provide a succinct yet engaging and thought-provoking review of the literature on integration for (high tech) innovation. It approaches and presents it as a unified whole and not isolated attempt. It also builds and expands on this research by proposing a firmly grounded model to render innovation affordable and attainable in today's volatile high tech environment.
Prof. George Tsiotras, University of Macedonia, Thessaloniki, Greece