Description:
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
Pub Date: August 25, 2022
Dewey: 658.8
LCCN: 2022010358
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 1.00" H x 9.61" L x 6.69" W ( 2.03 lbs) 432 pages
BISAC Categories:
Series: Routledge Companions in Marketing, Advertising and Communication
Description:
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.