Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

Contributor(s): Kaur, Harleen (Author), Singh, Chandan Deep (Author)

ISBN: 9780367408893

Publisher: Routledge

Hardcover

$89.99

Pub Date: February 1, 2020

Dewey: 658.83420835

LCCN: 2019049358

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.50" H x 8.50" L x 5.50" W ( 0.85 lbs) 190 pages

BISAC Categories:

Series: Routledge Focus on Business and Management

Descriptions, Reviews, etc.

Description:

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.