Description:
Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention - from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings.
Review Quotes:
"Elliott makes a lot of interesting points and connections. His mind works in intriguing ways."
- LOS ANGELES TIMES
"Elliott is to be praised for turning a question frequently trivialized by media commentators and critics into one that constitutes a serious subject for cultural sociology."
- CULTURAL SOCIOLOGY
"Reinvention offers up a rich, detailed exploration of the world of reinvention. What Elliott manages to do is make sense of the matter-of-factness of this culture and bring some perspective to how we got here."
- JOURNAL OF TRANSFORMATIVE EDUCATION
"An informative and frequently entertaining account showing how corporations strive to reinvent their markets, organizational structure and culture... An informative introduction which should provoke a great deal of discussion."
- THE HEDGEHOG REVIEW