Description:
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
Review Quotes:
"Colbert's and d'Astous's contribution to understanding consumer behaviour in an Arts and Culture context will be welcomed by arts administrators, arts marketing educators, and arts policy makers everywhere. Getting to the 'new normal' will require, more than ever, the kind of in-depth comprehension of factors influencing consumer behaviour that the authors help us to understand." Leighann C. Neilson, Ph.D., Associate Professor, Marketing, Sprott School of Business, Carleton University, Ottawa, Canada