Description:
Multimodal Discourse outlines a new theory of communication for
the age of interactive media. Gunther Kress and Theo Van Leeuwen provide
students with a wide-ranging analysis of the various communication
styles and the ways by which text is now understood as the interaction
of sound, music, vision, colour and language.
Brief description: Gunther Rolf Kress MBE is Professor of Semiotics and Education in the Department of Culture, Communication and Media at IOE, UCL's Faculty of Education and Society, University College London, UK.
Review Quotes: "`Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.'" --Ron Scollon, Professor of Linguistics, Georgetown