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Electoral Strategies and Political Marketing (1992)

Contributor(s): Bowler, Shaun (Editor), Farrell, David M (Editor)

ISBN: 9780333558942

Publisher: Palgrave MacMillan

Hardcover
$109.99
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Pub Date: November 17, 1992

Dewey: 324.7

LCCN: 92009458

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.75" H x 8.50" L x 5.50" W ( 1.04 lbs) 245 pages

Series: Contemporary Political Studies

Descriptions, Reviews, etc.

Description: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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