Description: Discusses why people make bad judgements and how to make better ones by reducing the influence of "noise"--variables that can cause bias in decision making--and draws on examples in many fields, including medicine, law, economic forecasting, forensic science, strategy, and personnel selection.
Review Quotes: "The earth has been so fully explored that scientists can't possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there's so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives."--Jonathan Haidt, NYU Stern School of Business