Description: The author explains the emotional and spiritual appeal of cults, who is suscepitble, and the techniques cult leaders use to attract members. Complements the other books in the Zondervan Guide to Cults and Religious Movements series, all which focus on specific religious groups.
Brief description: Alan W. Gomes (PhD, Fuller Theological Seminary) is associate professor of historical theology and chairman of the department of theology at Talbot School of Theology, Biola University.