Description:
Which get-out-the-vote efforts actually succeed in ethnoracial communities--and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.
Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame--the Social Cognition Model of voting, based on an individual's sense of civic identity--for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Review Quotes: Winner of the 2013 Best Book Award -- Race, Ethnicity, and Politics Section of the American Political Science Association.--Best Book Award "American Political Science Association" (6/10/2013 12:00:00 AM)