Description:
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.
Review Quotes: "There's a good deal here for the professional consultant who might like to know how practice comports with current theory--or more likely, would like some fresh ideas or suggestions. For scholars and graduate students examining political advertising and its role in contemporary campaigns, this is a solid start. It would also serve as a major supplement to seminars in political communications with an emphasis on political advertising."-Journalism & Mass Communications Quarterly