Description: "Provides a rhetorical history of the Chicana/o movement by examining pivotal movement texts of the mid- to late-1960s, showing the variety and multiplicity of the movement as it gained traction during an intense period of the Cold War"--
Brief description: José G. Izaguirre III is Assistant Professor in the Department of Communication at the University of Colorado Boulder.
Review Quotes:
"José G. Izaguirre III offers readers a compelling racial rhetorical history of Chican@ movement(s) discourse by analyzing the aesthetics of canonical Chican@ texts. Becoming La Raza is riveting to read due to its forceful arguments about selected texts, engagement with cross-disciplinary literature, and nuanced analysis that reveals the racialization by and of Chican@s during the highly charged period of 1965-1970. This book is a must read for those interested in rhetoric, race, violence, social movements, and Chicana/o studies."
--Michelle A. Holling, co-editor of both Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? and Race(ing) Intercultural Communication: Racial Logics in a Colorblind Era