Description:
Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.
Brief description: Timothy Johnson is Associate Professor of English at the University of Louisville.
Review Quotes:
"This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics."
--Barry Brummett, author of Rhetoric of Machine Aesthetics