Sentido: Finding Sense and Purpose in Design Leadership

Description: "Chronicles the author's journey as a multi-ethnic woman navigating the male-dominated corporate world, serving as a guide for aspiring leaders"-- Provided by publisher.

Review Quotes: "Alison Rand's Sentido is an exceptional provocation to see each other's humanity in new ways to inform our creative work, our approach, our individuality, and our collective consciousness. At times, painful and challenging . . . other times joyous and endearing, Alison's stories reveal important truths that heal and restore."
--Kevin Bethune, designer; author of Reimagining Design and Nonlinear

"Part memoir, part design meditation, Sentido urges us to understand the fullness of ourselves and others, offering a practical guide for navigating complex, inequitable systems and leading change with heart, clarity, and practical possibilities."
--Sarah Brooks, Director, Human Interface Design, Apple

"Sentido is a reflection, guidebook, and manifesto all at once. Rand masterfully guides us to effectively challenge the status quo so we can design individual and organizational power."
--Ruchika T. Malhotra, author of Inclusion on Purpose and Uncompete