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Corporate Innovator: A Guide Through the Labyrinth

Contributor(s): Duggan, William (Author)

ISBN: 9780231212281

Publisher: Columbia Business School Publishing

Hardcover
$35.00
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Pub Date: April 16, 2024

Dewey: 658.575

LCCN: 2023044958

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 1.10" H x 9.06" L x 6.06" W ( 1.15 lbs) 288 pages

Descriptions, Reviews, etc.

Description: William Duggan--a leading expert on innovation and strategic thinking--offers a guide to navigating the maze from idea to implementation.

Review Quotes: A common mistake in corporate innovation is that too much focus is placed on generating ideas, rather than on how to effectively communicate these ideas to other key stakeholders. Corporate Innovator performs an invaluable service in filling this gap by offering powerful and practical frameworks that help innovators build support for their ideas within large corporations. Duggan's expertise and insight in creativity and innovation gives him authority to speak on this topic.--David Dabscheck, Chief Executive Officer, GIANT Innovation

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