Description: Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.
Review Quotes: Using rich case studies of wine regions, Wine Markets demonstrates how collective identities emerge among producers. With its interesting mixture of detailed field data, historical knowledge, interesting anecdotes, and sociological ideas, I see this becoming a classic in economic sociology.--Jerker Denrell, Warwick Business School