Description: In this classic political psychology text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this third edition, Lakoff adds a preface and an afterword elaborating upon his approach and extending it to recent ideologically based conflicts, such as the Affordable Care Act and global warming. For the third edition, we will be deleting the preface to the second edition and replacing it with Preface to the Third Edition. We are, though, retaining the afterword to the previous edition with a new title: Afterword, 2002. The new afterword will be called Afterword, 2016. "
Brief description: George Lakoff is professor emeritus of cognitive science and linguistics at the University of California, Berkeley. He is best known for his discovery of the detailed workings of metaphorical thought and how it structures our understanding of the world. He is the author or coauthor of numerous books, including Metaphors We Live By, also published by the University of Chicago Press.
Review Quotes: "[Moral Politics] isn't just an 'issue-by-issue debate.' . . . [It is an] unusual mix of judicious scholarship, tendentious journalism, and inflammatory wake-up call."-- "San Francisco Chronicle, praise for the previous editions"