Description: An intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines. Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Norman authored The Design of Everyday Things.
Review Quotes: "Norman is concerned that engineers often market technology with little regard for the consumers who will have to interact with hardware as the product. Writing clearly with humor and arresting insights, Norman analyzes such diverse topics as refrigerators as message centers in the home and pilots who place empty coffee cups over certain switches to avoid cockpit errors."--Library Journal