Marketing

Contributor(s): Baines, Paul (Author), Fill, Chris (Author)

ISBN: 9780199659531

Publisher: Oxford University Press

Binding Types:

Paperback

$75.00

Digicover (1-4 copies)

$87.95 (Final Price)

Readerbound (5-99 copies)

$86.75 (100+ copies: $86.00)

List/retail price:

$75.00

Pub Date: April 27, 2014

Lexile Code: 0000

Features: Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook

Target Age Group: NA to NA

Physical Info: 1.30" H x 10.40" L x 7.70" W ( 3.50 lbs) 768 pages

BISAC Categories:

Business and Economics | Marketing | General

Descriptions, Reviews, etc.

Description: Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.