Description: This book offers the first in-depth look at the employment patterns and work experiences of women working in political technology in the United States. Drawing on a unique dataset of 1004 political tech staffers and interviews with 45 women who worked on presidential campaigns between 2004-2016, this book reveals the underrepresentation of women in political technology, especially leadership positions, as well as the struggle women face to have their voices heard within the boys' clubs and bro cultures of the field. The book aims to help political practitioners create more gender equitable and inclusive workplaces, ones that value the ideas and skills of all those who work to get candidates elected.
Review Quotes: "The inclusion of personal narratives garnered from interviews with women in the political technology field provides unique insights and helps keep the data-heavy discussion accessible and engaging. Recommended. Lower- and upper-division undergraduates. Graduate students, faculty, and professionals. Students in two-year technical programs." -- A. Kingston, Monroe Community College, CHOICE
"This is an ambitious project in chronicling how gender figures into the experiences of women who work on data, social media, and digital analysis and promotion for candidates. It will be of high interest for those in political campaigning."--Stine Eckert, Wayne State University"Kreiss and Adams build a compelling case for the need for more gender diversity in the world of political campaigning and technology. An important work that will be required reading for anyone who is working in the political technology or political campaign space in coming years."--Dannagal G. Young, University of Delaware