Description: With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, iMarketing/i provides the skills vital for successful engagement with marketing across all areas of society.
Review Quotes:
"A comprehensive introductory text that provides students with fundamental theoretical principals of marketing. The theory is well explained and illustrated throughout by relevant examples."
-- Denise Daniels, Newcastle University
"An excellent introduction to marketing from a managerial and academic perspective. Engages students with the right balance between theory and marketing practice."
-- Wybe Popma, Brighton Business School