Description: A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption. Consumer India is ripe and waiting.
Brief description: Rama Bijapurkar is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as 'bringing the "people view" to business strategy and public policy'.
Review Quotes: The many shades of aspiration ― from the utilitarian to the romantic, Lilliput Land, by Rama Bijapurkar, provides fascinating insights into India's consumption story ― HINDU BUSINESS LINE