Description: For undergraduate and graduate courses in marketing and entrepreneurship.
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Pub Date: January 2, 2008
Dewey: 658.8
LCCN: 2007047241
Lexile Code: 0000
Features: Bibliography, Index, Price on Product, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.90" H x 9.00" L x 6.00" W ( 1.15 lbs) 384 pages
BISAC Categories:
Business and Economics | Entrepreneurship | Marketing | General
Series: Prentice Hall Entrepreneurship
Description: For undergraduate and graduate courses in marketing and entrepreneurship.
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.