Book Cover

Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry

Contributor(s): Dai, Xiudian (Author), Thomas, Howard (Editor)

ISBN: 9780080425818

Publisher: Pergamon

Hardcover
$119.99
- +
Buy

Pub Date: April 11, 1996

Dewey: 338.47621381

LCCN: 95026100

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.88" H x 9.21" L x 6.14" W ( 1.53 lbs) 372 pages

Series: Technology, Innovation, Entrepreneurship and Competitive Str

Descriptions, Reviews, etc.

Description: Based on a study of the electronics giant Philips, this book examines the key factors which have determined the success or failure of technologies and the global competitiveness of firms within a major European consumer industry. It traces the influences of Philips and of European Community policymaking on the development of the industry.

Product successfully added to cart!