Description: Business Plan Pro helps students with its wizard based environment step-by-step through the creation of a professional business plan. 68 sample plans provide guidance for students as they complete and integrated financials, real-world forecasting tools. There is also a grading sheet, built-in research data, and uses a SBA approved document format. This is a great option for instructors who incorporate a quarter/semester-long business plan project into their course. Purchasing Business Plan Pro with the Ferrell/Hirt/Ferrell text offers students substantial savings compared to the academic version of the software.
Brief description: Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.