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Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Contributor(s): Montoya, Peter (Author), Vandehey, Tim (Author)

ISBN: 9780071597500

Publisher: McGraw-Hill Companies

Binding Types:

$27.00
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Pub Date: October 24, 2008

Dewey: 650.1

LCCN: 2008017053

Lexile Code: 0000

Features: Bibliography, Index, Price on Product, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.70" H x 8.92" L x 6.26" W ( 0.87 lbs) 288 pages

BISAC Categories:

Business and Economics | Training

Descriptions, Reviews, etc.

Description: This step-by-step guide for professionals looking to develop a strong company brand teaches the vital principles and skills of personal branding, including how to craft an emotionally resonant message, create top-quality branding tools, and attract a constant flow of business.

Brief description:

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

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