Description: The author of the bestselling "The Starbucks Experience" presents the five key principles behind The Ritz-Carlton Hotel Company's unparalleled success and customer service innovations for which they are famous.
Brief description: Joseph A. Michelli, Ph.D., is an internationallysought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, TheHartford Insurance Group, and UCLA HealthSystem. The author of the bestselling The StarbucksExperience, he has appeared on The Glenn Beck Show and CNBC's On the Money.